<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Loyalty Click]]></title><description><![CDATA[Loyalty Click]]></description><link>https://www.loyclick.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 17 Apr 2026 10:28:48 GMT</lastBuildDate><atom:link href="https://www.loyclick.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why Travel Brands Must Learn to Negotiate with Machines - Agentic Commerce]]></title><description><![CDATA[In this new reality, consumers don't browse; they delegate. A consumer can now tell their AI agent, "Find me a trip to London next week under $3,400 ]]></description><link>https://www.loyclick.com/post/why-travel-brands-must-learn-to-negotiate-with-machines-agentic-commerce</link><guid isPermaLink="false">69dd335a798372f8ac83a844</guid><category><![CDATA[Airlines]]></category><category><![CDATA[Airline Loyalty]]></category><category><![CDATA[Agentic Commerce]]></category><category><![CDATA[Airline Retailing]]></category><category><![CDATA[Travel Merchandising]]></category><category><![CDATA[Hotel Loyalty]]></category><category><![CDATA[Travel Distribution]]></category><category><![CDATA[AI]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Ancillary Revenue]]></category><pubDate>Mon, 13 Apr 2026 20:04:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bc8f42_dd851a3f59d64e41b040ddf57707d56c~mv2.jpg/v1/fit/w_1000,h_927,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Williams</dc:creator></item><item><title><![CDATA[The Strategic Imperative: Why Airlines Need Loyalty Consultants]]></title><description><![CDATA[In an era defined by hyper-competition and rapidly evolving passenger expectations, cultivating lasting traveler relationships has transitioned from a marketing objective to a critical requirement for survival and growth. Although airlines have access to vast amounts of customer data, the real challenge is converting this raw information into measurable revenue and increased engagement. Specialized loyalty marketing consultants offer the strategic expertise, technological infrastructure, and...]]></description><link>https://www.loyclick.com/post/the-strategic-imperative-why-airlines-need-loyalty-consultants</link><guid isPermaLink="false">69cc59c97d31fe550c652311</guid><category><![CDATA[Airlines]]></category><category><![CDATA[Airline Loyalty]]></category><category><![CDATA[Ancillary Revenue]]></category><category><![CDATA[Airline Merchandising]]></category><category><![CDATA[Airline Retailing]]></category><category><![CDATA[Loyalty ROI & The P&L]]></category><category><![CDATA[Human-First Architecture]]></category><category><![CDATA[Tech Stack Optimization]]></category><pubDate>Wed, 01 Apr 2026 02:50:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bc8f42_9d04ab4a077d4cd1bc8d5ca2c383a5a4~mv2.jpg/v1/fit/w_798,h_556,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Williams</dc:creator></item><item><title><![CDATA[The Ghost Member Crisis: Why Your "Welcome Bribe" is Killing Your ROI - loyalty member acquisition]]></title><description><![CDATA[Most loyalty programs are built on a lie: the "Total Member" count. Over 50% are "Ghost Members" who took a 20% discount and never returned. You’re paying a "software tax" to store data for people who don’t like your brand. Stop the "Welcome Bribe"—it’s acquisition via bribery and it’s killing your ROI. Through my Propel Architecture and 21x60 Framework, we pivot from mass acquisition to high-propensity activation. Is your program an asset or a liability? Let’s flip the script.]]></description><link>https://www.loyclick.com/post/loyalty-member-acquisition</link><guid isPermaLink="false">69c0728c18a3837b55bb1e90</guid><category><![CDATA[High-Propensity Acquisition]]></category><category><![CDATA[The "Backwards" Philosophy]]></category><category><![CDATA[The 21x60 Framework]]></category><category><![CDATA[Loyalty ROI & The P&L]]></category><category><![CDATA[Human-First Architecture]]></category><category><![CDATA[Tech Stack Optimization]]></category><pubDate>Sun, 29 Mar 2026 22:52:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bc8f42_1274146395ec435faad9d820bdebfee5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Williams</dc:creator></item></channel></rss>