top of page
Search
All Posts


Why Travel Brands Must Learn to Negotiate with Machines - Agentic Commerce
In this new reality, consumers don't browse; they delegate. A consumer can now tell their AI agent, "Find me a trip to London next week under $3,400

Roger Williams
3 days ago5 min read


The Strategic Imperative: Why Airlines Need Loyalty Consultants
In an era defined by hyper-competition and rapidly evolving passenger expectations, cultivating lasting traveler relationships has transitioned from a marketing objective to a critical requirement for survival and growth. Although airlines have access to vast amounts of customer data, the real challenge is converting this raw information into measurable revenue and increased engagement. Specialized loyalty marketing consultants offer the strategic expertise, technological inf

Roger Williams
Mar 313 min read


The Ghost Member Crisis: Why Your "Welcome Bribe" is Killing Your ROI - loyalty member acquisition
Most loyalty programs are built on a lie: the "Total Member" count. Over 50% are "Ghost Members" who took a 20% discount and never returned. You’re paying a "software tax" to store data for people who don’t like your brand. Stop the "Welcome Bribe"—it’s acquisition via bribery and it’s killing your ROI. Through my Propel Architecture and 21x60 Framework, we pivot from mass acquisition to high-propensity activation. Is your program an asset or a liability? Let’s flip the scrip

Roger Williams
Mar 292 min read
bottom of page