Agentic Commerce

Agentic commerce is a paradigm shift in online shopping where autonomous AI agents act as user proxies to research, compare, and execute purchases, moving beyond passive chatbots to proactive decision-makers.

an executive negotiating with an andriod in a conference room

Why Travel Brands Must Learn to Negotiate with Machines - Agentic Commerce

In this new reality, consumers don't browse; they delegate. A consumer can now tell their AI agent, "Find me a trip to London next week under $3,400

Roger Williams

4 days ago5 min read